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Gym

Agency: 
Published/Aired: 
August 2009
Description: 

In June 2009, 1000 customized Yellow Pages billboards took over the country, turning it into a live demonstration of search categories.

Advertising Agency: SAA/Y&R Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Copywriters: Eyal Padan, Sharon Refael
Art Directors: Asaf Covo, Shirley Bahar
Account Manager: Adam Avnon
Account Executive: Shiran Chen Barazani
Account Director: Galia Ashri
Planning: Hilla Tamir, Zohar Reznik
Group Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski

Comments (12)

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Highest Rated

funky_frogii's picture
funky_frogii
Activity Score 2536

wonderful......am loving these.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

Superb. I like the idea. it sells

jorj's picture
jorj
Activity Score 638

nice

Guest's picture
Guest

Very nice!!! Simple and good! )

Reality Check's picture
Reality Check
Activity Score 2537

This is likely to be the most fun looking billboard of the year.

Guest's picture
Guest

Yum, I think I've just found what I was looking for.

Ed Mintone's picture
Ed Mintone
Activity Score 585

solid

Guest's picture
Guest

beautiful work you guys.

good luck in the festivals.

Guest's picture
Guest

Yellow pages... does anyone remember those? That big, bulky book we used to find adresses BEFORE google... Oh yeah, those were the days. Well, I guess these guys really need all the help they can get nowadays.

Guest's picture
Guest

FOR HOW LONG WOULD THEY BE CARRYING IT...? LAME IDEA

bad astronaut's picture
bad astronaut
Activity Score 544

an even more lame comment.

satpal's picture
satpal
Activity Score 144

it's easy to work for yellow pages ! you can choose what you want to sell !
Regardless, the billbaords are nice but quite expensive.

funky_frogii's picture
funky_frogii
Activity Score 2536

wonderful......am loving these.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

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