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Sun dial

Agency Network: 
Published/Aired: 
May 2010
Description: 

Outdoor advertisment created by McCann, Canada for Xbox, within the category: Gaming.

Dark is Deadly

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Sean Davison, Scott Couture, Gary Lennox
Art Directors: Arron Isaac, Ben Playford
Copywriters: Natalie Greenspan, Bill Schaefer
Photographers: LSD Photographers
Illustrator: LSD/ JP Goulet Group

Comments (13)

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Guest's picture
Guest

McDonalds

Jakarta Jack's picture
Jakarta Jack

The MacDonald's sun dial was better.

Guest's picture
Guest

yea am with u & this one is good too

mikeelrapido's picture
mikeelrapido
Activity Score 1929

I like this idea, nice one..

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saidukaringa's picture
saidukaringa
Activity Score 278

This one is better if not copied from there

Saidu Karinga
The Idiot

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Positive: The medium is the message with this ad.
Negative: Little original thought. It's been done MANY times. Agency for sure knew it.

1) McDonald's - Better idea.
2) Sun Chips won a bunch of awards, and was done by another Toronto agency.

Dzsoi's picture
Dzsoi
Activity Score 8528

Okay, one more time: sun dial is not an idea, not a concept. It is an empty box that you can fill with anything. Or a tool - like a hammer, you can build many things with it. "We have food for every period of the day" has nothing to do with "When the sun goes down, you will be dead".

GX's picture
GX
Activity Score 144

Please...

Billoughsby's picture
Billoughsby
Activity Score 5144

Another smart play on light/dark, with "Dead" reached as sun sets. Works for me.

That's it.

Guest's picture
Guest

I think you folks don't really understand how appropriate to the video game this ad is. The game's concept is that there is supernatural evil in the dark. So this ad simply and creepily gets that impending nightfall idea across brilliantly. A warped "M" showing that McDonalds has lots of food is nowhere near as on target to the product as this ad is.

kamala's picture
kamala
Activity Score 4

is soooo Mc Donalds .....

Guest's picture
Guest

yup mcd better

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