Wyoming Department of Health: Messenger

Advertising Agency: Sukle Advertising & Design, Denver, USA
Creative Director: Mike Sukle
Art Directors: Andy Dutlinger, Jeff Euteneuer
Copywriters: Jim Glynn, Zac Spector
Released: December 2008

34 comments

Guest's picture
Guest

que asco

Guest's picture
Guest

Dude, I've got a question 4 u, if u understand what is wrote (in englishby the wey) what's on the billboard, why do u continue commenting in spanish? give me a break, comment in english.

Guest's picture
Guest

Well, if i can read english, why can't you read spanish? I can read both and neither are my native language..

Guest's picture
Guest

If you can speak/read/write both then comment in both.
And don't forget, English is the official language of the country from which this ad came.

Disco Munky's picture
Disco Munky
3900 pencils

Blah blah blah blah

Who cares what language anyone comments in? I mean really?

All you want to read it for is to make sure it's the same opinion as yours, and then you'll either do one of two things;

1) Change your comment to fit with the rest or

2) Rip into it for whatever reason you feel like picking on that day.

Spanish is sexy as balls...learn it and you might find you'll get cock-in-hole action a bit more often.

I thought I'd say a nice thing with grim words.

"stay low, move fast"

Doin' it for the points

mark3r's picture
mark3r
1945 pencils

For the 2nd time I agree with Disco Munk and I add, This is "Ads of the WORLD", not "ads of NORTH AMERICA".

:::MARK3R:::

Disco Munky's picture
Disco Munky
3900 pencils

HI-5?......or is it too soon?.....it's too soon I'm sorry.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

Yeah, and ignorance is the official trend of that country too

rogerroger's picture
rogerroger
80 pencils

agreed. annoying man....

Guest's picture
Guest

BAD BAD BAD

Guest's picture
Guest

a.) these are unbelievably stupid.
b.) the photoshop "second-hand smoked" the already lame idea.
these are a F minus!!!

Guest's picture
Guest

"the copy secondhand smoked the ad" heh.

sneakyhands's picture
sneakyhands
1857 pencils

haha, you're secondhand smoking me.

Guest's picture
Guest

COPY PASTE

Guest's picture
Guest

COPY PASTE

Guest's picture
Guest

PHOTODISASTER

Guest's picture
Guest

horrible Photoshopdesaster...

Guest's picture
Guest

horrible Photoshopdesaster...

Pedestrian's picture
Pedestrian
492 pencils

The only shot this had at working was if you made the tagline something like, "Second hand smoking is death." And even then, it's still not totally tied together. Oh, and the photoshopping skills here are atrocious.

mattlittlegym's picture
mattlittlegym
342 pencils

I like these a lot. The rest of these people on here are obviously young adn have not been in the biz very long. Good job.

Pedestrian's picture
Pedestrian
492 pencils

Or you're a dinosaur who has grown accustomed to enjoying crappy work. To use "Secondhand smoke" to replace the word "kill" or "death" is one thing. But to use it interchangeably with "shoot," "dead," etc doesn't make sense. Stick with using "secondhand smoke" to replace ONE word for death, not ALL of them, and the campaign had a shot.

And what the hell does the tagline "Where to you draw the line?" have to do with anything? It's like they cut and pasted that from some other campaign. That tagline has NOTHING to do with the idea they're trying to express.

The overall idea has potential. This execution of it is spotty at best. There is nothing to "like a lot" at this point.

mattlittlegym's picture
mattlittlegym
342 pencils

Well, you told me, didn't you..? Good luck in your career!

rogerroger's picture
rogerroger
80 pencils

you mean they haven't been in the biz long enough to recognize abysmal garbage?!

Guest's picture
Guest

Am I missing something? Every other ad has a comment with "horrible Photoshopdesaster..." Is it some kind of clever inside joke. ie: "Photoshopdesaster" as 1 word and spelled wrong "dEsaster". Not to mention, the fact that these may have been Photoshopped into shots of existing billboards has no relevance to the actual design of the ad and it's copy. Let's keep it relevant people.

Guest's picture
Guest

this is part of a much bigger campaign in Wyoming. "Where do you draw the line?" is the tagline for the entire campaign. If you lived in Wyoming, the target market, it would make much more sense.

And if you go to their site, you'll see a lot more. they've already moved on to tackling the chew problem with even more great work.
http://wedrawtheline.com/

This is all pretty great work for a state like Wyoming!! It's definitely making an impact, which means it's working. doesn't that mean something these days?

Guest's picture
Guest

Obviously photoshoped. But who cares, great campaign.

Guest's picture
Guest

horrible Photoshopdesaster and copy paste but don´t worry is CANNES 09

Guest's picture
Guest

oh yes, these will definitely win at Cannes.
come on people. these are horrible

Guest's picture
Guest

Hola, soy Andrea 29 años de Cali Colombia y busca amigos cariñosos escribeme
besos

Guest's picture
Guest

Thankfully i don't live in Wyoming because if I did I would have to rip my eyes out so I wouldn't have to be subjected to these. Stoopid idea, horrid execution.

thefakehuman's picture
thefakehuman
410 pencils

fucked UP!

- Life Feeds on Life -

Guest's picture
Guest

Wow, the people (except for one or two) on this particular forum are pretty sad.

Yeah, yeah ... go ahead, rip into that ... scan my use of syntax, punctuation, spelling ... make yourselves feel better, smarter, more English, less Spanish, whatever ...
Just know that what you put out is what you get back.

... and about the ads ... there's definitely an idea in there (yes, it's a bit of a gimmick, but an idea none-the-less) ...
I agree that the tagline let's it down though.

The fact that this is existing and 'had to be used' is not really a good enough excuse.
When you start with an existing line you have to work with it, not just pretend it isn't there and then complain that it is.
(Plan B: 'Convince the client that a new, more flexible or 'neutral' line is needed, not just for this campaign, but overall)

There are also too many messages (three) after the initial 'idea' line ... remember, it's a billboard ... gotta be quick and punchy.
No-one will read all that text, and what does it really add?

Fundamentally, I do wonder what this communication adds to the whole second-hand smoke debate ... we all know it's bad, even smokers.
Will this really stop people? Perhaps a fresher angle is required? A call to action from non-smokers? A call to stop ALL smoking etc.

Regarding the presentation ... I gather these are spec or rough comps, as these images look kinda 'worked'?
I would vary the background imagery a bit ... a field, a street, a mall etc.( in 'real-life' you would, of course, just take a pic of the real billboard in situ.)
Second-hand smoke is also really an issue in confined spaces ... in the car with kids, in a bar, a lounge, the workplace etc. ... in a big open field it seems (and is) less dangerous.

Regarding art direction ... not sure about your use of green as the background color?
Maybe you have some reason for this ... but as much as it seems expected, a dull gray or clean white would seem more suited to the message.

I hope this helps.

I wish you all a lovely & productive day!
:-)

Disco Munky's picture
Disco Munky
3900 pencils

I like you.

"stay low, move fast"

Doin' it for the points

theinspector's picture
theinspector
121 pencils

yeah no need to put things down. Constructive critiques is what it should be.
I think it's a decent headline, but you need more than a headline to stand out on this site.
But nice try. I give it a 7.

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