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Agency: 
Published/Aired: 
March 2009
Description: 

To promote it's annual support of Earth Hour the WWF worked with Zoom media to create specially designed illuminated washroom boards to run in Toronto. From a certain distance, the board featured a nighttime skyline of the city. As a person approaches the board the skyline goes dark an the message appears.

Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Joe Piccolo
Art Director: Joe Piccolo
Copywriter: Chris Taciuk
Additional credits: Jennifer Nagle, Jeremy Marten, Jessie Sweeney, Victor Carvalho

Comments (8)

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Highest Rated

knockout3's picture
knockout3
Activity Score 56

brutal idea

Guest's picture
Guest

nice

ad-bug's picture
ad-bug
Activity Score 8

nice effort, but I'm still not convinced about the economic-feasability.

_________

Guest's picture
Guest

A powered, backlit advertisement for Earth Hour?

Come on guys.

Guest's picture
Guest

Gasta más el anuncio que apagar una luz.

corndogfuneral's picture
corndogfuneral
Activity Score 1053

WWF. WTF?

kristy's picture
kristy
Activity Score 7

I'm always down for an optical illusion to engage a viewer - i thought the organization did a good job with the imagery for the actual event as well...

http://www.boston.com/bigpicture/2009/03/earth_hour_2009.html

Guest's picture
Guest

Given Canada's ever growing obsession with pro bono ads I think we can safely say this never ran and that is the mens washroom at FBC.

knockout3's picture
knockout3
Activity Score 56

brutal idea

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