Advertisement

Lights

Agency: 
Published/Aired: 
March 2009
To Like please login or register
32
Description: 

To promote it's annual support of Earth Hour the WWF worked with Zoom media to create specially designed illuminated washroom boards to run in Toronto. From a certain distance, the board featured a nighttime skyline of the city. As a person approaches the board the skyline goes dark an the message appears.

Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Joe Piccolo
Art Director: Joe Piccolo
Copywriter: Chris Taciuk
Additional credits: Jennifer Nagle, Jeremy Marten, Jessie Sweeney, Victor Carvalho

Comments (8)

Log in or register to post comments

Highest Rated

knockout3's picture
knockout3
56 Activity Scores

brutal idea

Advertisement