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World's shortest Billboard

Agency: 
Published/Aired: 
May 2011
Description: 
Advertising Agency: doug & serge, Toronto, Canada
Chief Creative Officer: Doug Robinson
Creative Director: Ian Schwey
Art Director: Mike Jones
Copywriter: Cam Hudson
Music composition: Erik Solarski

Comments (12)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

If this is an outdoor, it's terrible. Barely no one saw/or would see this, if any. Unless you would repeat this 100 times a day.
Kinda boring strategy and concept, as well. "Make something shorter", because it's a short film festival!? Meh...

Why did the word viral come up on this thread?
Your grandma makes it viral when she will send this to you,
to her coffee-sippin' friends and to her secret lover.
And also to the cable guy she likes so much.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Very funny and it works perfectly for these websites like AotW but I don't see this go viral - so unless they make some TVC out of this or something else, I don't think it'll fully work as an ad. But nice idea :)

atb2005's picture
atb2005
Activity Score 13561

How is this an outdoor campaign? This looks more like a viral spot (which would never really go viral) or a TVC.

kleenex's picture
kleenex
Activity Score 43349

Great for the internet, but not great for the real world.

HOW much real world time was the first ad up before the second one got put up???

Wikimarketing.org's picture
Wikimarketing.org
Activity Score 25

the video is not explain the idea

henito's picture
henito
Activity Score 560

maybe as a viral. but outdoor? this sure doesn't get any attention.

jackblack's picture
jackblack
Activity Score 2350

Like the idea behind it, but it probably didn't work.

morse's picture
morse
Activity Score 17364

It's good, but everyone else said who is going to see this?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

DKB's picture
DKB
Activity Score 14

You guys are all confusing the general population with the calibre of people who will attend this kind of event; these are quality short films for the discerning viewer. This campaign is not meant to impress ad critics the world over. It is meant to garner attention and talk by its target audience - and it will. And if you can capture the attention of your target audience? Well then - voila! You've succeeded.

www.three-cents.com

bi_sign's picture
bi_sign
Activity Score 262

Cute, I Like It

DBB's picture
DBB
Activity Score 1216

It's a good idea that lives only within the internet.

purshotham's picture
purshotham
Activity Score 457

Good idea..

Nike Diesel's picture
Nike Diesel
Activity Score 13630

If this is an outdoor, it's terrible. Barely no one saw/or would see this, if any. Unless you would repeat this 100 times a day.
Kinda boring strategy and concept, as well. "Make something shorter", because it's a short film festival!? Meh...

Why did the word viral come up on this thread?
Your grandma makes it viral when she will send this to you,
to her coffee-sippin' friends and to her secret lover.
And also to the cable guy she likes so much.

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