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Worldwide Short Film Festival: World's shortest Billboard

Advertising Agency: doug & serge, Toronto, Canada
Chief Creative Officer: Doug Robinson
Creative Director: Ian Schwey
Art Director: Mike Jones
Copywriter: Cam Hudson
Music composition: Erik Solarski
Published: May 2011

12 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Very funny and it works perfectly for these websites like AotW but I don't see this go viral - so unless they make some TVC out of this or something else, I don't think it'll fully work as an ad. But nice idea :)

atb2005's picture
atb2005
13567 pencils

How is this an outdoor campaign? This looks more like a viral spot (which would never really go viral) or a TVC.

kleenex's picture
kleenex
29454 pencils

Great for the internet, but not great for the real world.

HOW much real world time was the first ad up before the second one got put up???

Wikimarketing.org's picture
Wikimarketing.org
25 pencils

the video is not explain the idea

henito's picture
henito
557 pencils

maybe as a viral. but outdoor? this sure doesn't get any attention.

jackblack's picture
jackblack
2261 pencils

Like the idea behind it, but it probably didn't work.

morse's picture
morse
16005 pencils

It's good, but everyone else said who is going to see this?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

DKB's picture
DKB
14 pencils

You guys are all confusing the general population with the calibre of people who will attend this kind of event; these are quality short films for the discerning viewer. This campaign is not meant to impress ad critics the world over. It is meant to garner attention and talk by its target audience - and it will. And if you can capture the attention of your target audience? Well then - voila! You've succeeded.

www.three-cents.com

bi_sign's picture
bi_sign
262 pencils

Cute, I Like It

DBB's picture
DBB
1218 pencils

It's a good idea that lives only within the internet.

purshotham's picture
purshotham
455 pencils

Good idea..

Nike Diesel's picture
Nike Diesel
13389 pencils

If this is an outdoor, it's terrible. Barely no one saw/or would see this, if any. Unless you would repeat this 100 times a day.
Kinda boring strategy and concept, as well. "Make something shorter", because it's a short film festival!? Meh...

Why did the word viral come up on this thread?
Your grandma makes it viral when she will send this to you,
to her coffee-sippin' friends and to her secret lover.
And also to the cable guy she likes so much.

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