World Wildlife Fund (WWF): Lights
To promote it's annual support of Earth Hour the WWF worked with Zoom media to create specially designed illuminated washroom boards to run in Toronto. From a certain distance, the board featured a nighttime skyline of the city. As a person approaches the board the skyline goes dark an the message appears.
Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Joe Piccolo
Art Director: Joe Piccolo
Copywriter: Chris Taciuk
Additional credits: Jennifer Nagle, Jeremy Marten, Jessie Sweeney, Victor Carvalho
Published: March 2009
8 Comments
nice
nice effort, but I'm still not convinced about the economic-feasability.
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I'm not the best, but I'm not like the rest.
A powered, backlit advertisement for Earth Hour?
Come on guys.
Gasta más el anuncio que apagar una luz.
WWF. WTF?
I'm always down for an optical illusion to engage a viewer - i thought the organization did a good job with the imagery for the actual event as well...
http://www.boston.com/bigpicture/2009/03/earth_hour_2009.html
www.twoifbysee.com
Given Canada's ever growing obsession with pro bono ads I think we can safely say this never ran and that is the mens washroom at FBC.
brutal idea