World Wildlife Fund (WWF): Lights

To promote it's annual support of Earth Hour the WWF worked with Zoom media to create specially designed illuminated washroom boards to run in Toronto. From a certain distance, the board featured a nighttime skyline of the city. As a person approaches the board the skyline goes dark an the message appears.

Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Joe Piccolo
Art Director: Joe Piccolo
Copywriter: Chris Taciuk
Additional credits: Jennifer Nagle, Jeremy Marten, Jessie Sweeney, Victor Carvalho
Published: March 2009

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8 comments

Guest's picture
Guest

nice

ad-bug's picture
ad-bug
8 pencils

nice effort, but I'm still not convinced about the economic-feasability.

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Guest's picture
Guest

A powered, backlit advertisement for Earth Hour?

Come on guys.

Guest's picture
Guest

Gasta más el anuncio que apagar una luz.

corndogfuneral's picture
corndogfuneral
1053 pencils

WWF. WTF?

kristy's picture
kristy
7 pencils

I'm always down for an optical illusion to engage a viewer - i thought the organization did a good job with the imagery for the actual event as well...

http://www.boston.com/bigpicture/2009/03/earth_hour_2009.html

Guest's picture
Guest

Given Canada's ever growing obsession with pro bono ads I think we can safely say this never ran and that is the mens washroom at FBC.

knockout3's picture
knockout3
56 pencils

brutal idea

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