Wonderbra: Take the Ultimate Plunge

To promote its new line of ultimate plunge bras, Wonderbra launched a stunt in London which invited three fans to bungee jump down into the cleavage model Adriana Cernanova.

Via: bestadsontv

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9 comments

Hadrons's picture
Hadrons
5743 pencils

Boys...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture
vote4pedro
4601 pencils

fun idea. but it doesn't look like the execution was public enough to get people involved.

morse's picture
morse
15028 pencils

Good idea, but why only 3?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Spanky's picture
Spanky
4895 pencils

boobs

iambusy's picture
iambusy
2219 pencils

only 3...

busy.

Baelin's picture
Baelin
277 pencils

The promo itself is pretty disappointing http://www.youtube.com/watch?v=3yDCCwmVPRk

That said, I'm assuming that the real objective is to plonk the promotion up on social media so the numbers aren't really important. For the relatively small cost of a production and safety crew, a head-cam, and three "winners"; they got everything they need to produce a fairly potent social/ambient/outdoor/print campaign featuring 'in your face' boobs in winter.

pabzi007's picture
pabzi007
108 pencils

:-D

Milan Solanki's picture
Milan Solanki
986 pencils

good stunt, rather they should turn it into a regular ride

MikeYikes's picture
MikeYikes
117 pencils

I would so do this jump.

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