The ‘models’ for the billboard were recruited via a call to action for women of all shapes and sizes to attend an open photoshoot. More than a thousand women attended the day, while further girls were recruited online via by a cheeky viral and a microsite (www.wonderbra.co.uk/world), also developed by iris, that allowed them to email their own photo to join the billboard images.
The microsite also plays host to an online version of the billboard advert that allows the models to zoom in to see themselves and to share their ‘Eva moment’ with their friends and family.
4 Ways the Creative World Is Getting Civic-Minded this Election SeasonRead More
The Most Shazamed Ads of the Week: Oct. 11 - Oct. 17Read More
Think Pink: Campaigns Honor Breast Cancer Awareness MonthRead More
From the Convent to Creativity: Merlee Cruz-Jayme on Imagination in AdvertisingRead More