Wonderbra: 3D billboard

Wonderbra in the UK* has unveiled its first 3D billboard poster that marks the launch of an integrated campaign by iris to promote its new ‘Full effect’ bra. The 48-sheet poster kick starts a range of brand engagement initiatives to span digital, experiential, media partnerships and PR, which will work together to put the brand directly in touch with its female target audience.

The poster, at Waterloo Road London, features a model wearing the bra and can be viewed with specially designed 3D glasses in the shape of the bra. The guerrilla stunt was created by iris to generate buzz around the new bra, which can boost busts by up to two-cup sizes.

The campaign, called ‘Full effect your life’, will see Wonderbra give three girls the opportunity to win one of three life-enriching experiences**: Become a fashion journalist with a week’s internship at Cosmopolitan.co.uk; discover the secrets of a fashion stylist by shadowing Grace Woodward of ‘Britain’s Next Top Model’; or delve into the mind of a fashion buyer on a trip to Paris with leading vintage site WeLoveVintage.

An online and PR campaign kick off the nationwide competition today, with an exclusive feature in The Sun including a giveaway of the limited edition ‘Full effect’ 3D glasses, as well as social media content to go live on Facebook and Twitter. All activity will drive traffic to the campaign’s dedicated competition website within www.wonderbra.co.uk, created by iris. The site was sourced by MPG.

Related videos by Shutterstock

18 comments

bobby666's picture
bobby666
1460 pencils

good good. traffic jams. riots. unruly crowds guaranteed.

atb2005's picture
atb2005
13567 pencils

So when you put on those glasses, you see the bra, as it is shown in that pic or what? Nothing extraordinary about it..

Guest's picture
Guest

haha! more men shall buy Cosmo this month!

helvet.lang's picture
helvet.lang
62 pencils

there has been a commercial for wonderbra years ago, just playing with the 3Dalike picture, hasn't it ?

Can't remember where i've seen it...

the ad which wasn't there

Guest's picture
Guest

yeah it's been done before somewhere in the nineties with an famous russian model

LeeHarvey's picture
LeeHarvey
3045 pencils

Is the guy on the ladder part of the ad? If so, nice ad, if not, average...

atb2005's picture
atb2005
13567 pencils

I love your sense of humor, buddy! No, he's not part of the ad.. He just seems to be a passer by (a bloke) who liked the ad so much he decided to get as close to it (or the bra) as possible! Ladder, I assume, is provided by Wonderbra

joelapompe's picture
joelapompe
3430 pencils

Already done in 1997 in South Africa... nothing new really. And guess what? It won a GOLD LION back then :
http://www.joelapompe.net/2010/09/13/3d-wonderbra-billboard-pushups/

Hibon's picture
Hibon
3731 pencils

Yes, but this one work's better (bigger poster, bigger breast:-)

Simple ideas are the best !

Guest's picture
Guest

Ouch! Gold Lion 1997. That's deflating.

Anonymous Author's picture
Anonymous Author
1541 pencils

Whatever next? 3D real life?

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

Yup TBWA HUNT LASCARIS in 97 got a gold Lion

Guest's picture
Guest

YAWN!
Wonderbra has had much sharper and clever concept than this in the past

Guest's picture
Guest

too bad its been done, else it would have been good. I still want to see the bilboard up close though :P

Guest's picture
Guest

done not only in 1997 by tbwa but also in 2007 by saatchis singapore.

Guest's picture
Guest

i love to do it ha ha

Guest's picture
Guest

Good sense of Humor!
Looking it...ha..ha..ha..

Guest's picture
Guest

Lot of buzz, but she still has 1 D cup, you know.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments