Wonderbra: 3D billboard
Wonderbra in the UK* has unveiled its first 3D billboard poster that marks the launch of an integrated campaign by iris to promote its new Full effect bra. The 48-sheet poster kick starts a range of brand engagement initiatives to span digital, experiential, media partnerships and PR, which will work together to put the brand directly in touch with its female target audience.
The poster, at Waterloo Road London, features a model wearing the bra and can be viewed with specially designed 3D glasses in the shape of the bra. The guerrilla stunt was created by iris to generate buzz around the new bra, which can boost busts by up to two-cup sizes.
The campaign, called Full effect your life, will see Wonderbra give three girls the opportunity to win one of three life-enriching experiences**: Become a fashion journalist with a weeks internship at Cosmopolitan.co.uk; discover the secrets of a fashion stylist by shadowing Grace Woodward of Britains Next Top Model; or delve into the mind of a fashion buyer on a trip to Paris with leading vintage site WeLoveVintage.
An online and PR campaign kick off the nationwide competition today, with an exclusive feature in The Sun including a giveaway of the limited edition Full effect 3D glasses, as well as social media content to go live on Facebook and Twitter. All activity will drive traffic to the campaigns dedicated competition website within www.wonderbra.co.uk, created by iris. The site was sourced by MPG.
18 Comments
good good. traffic jams. riots. unruly crowds guaranteed.
So when you put on those glasses, you see the bra, as it is shown in that pic or what? Nothing extraordinary about it..
haha! more men shall buy Cosmo this month!
there has been a commercial for wonderbra years ago, just playing with the 3Dalike picture, hasn't it ?
Can't remember where i've seen it...
the ad which wasn't there
yeah it's been done before somewhere in the nineties with an famous russian model
Is the guy on the ladder part of the ad? If so, nice ad, if not, average...
I love your sense of humor, buddy! No, he's not part of the ad.. He just seems to be a passer by (a bloke) who liked the ad so much he decided to get as close to it (or the bra) as possible! Ladder, I assume, is provided by Wonderbra
Already done in 1997 in South Africa... nothing new really. And guess what? It won a GOLD LION back then :
http://www.joelapompe.net/2010/09/13/3d-wonderbra-billboard-pushups/
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
Yes, but this one work's better (bigger poster, bigger breast:-)
Simple ideas are the best !
Ouch! Gold Lion 1997. That's deflating.
Whatever next? 3D real life?
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Yup TBWA HUNT LASCARIS in 97 got a gold Lion
YAWN!
Wonderbra has had much sharper and clever concept than this in the past
too bad its been done, else it would have been good. I still want to see the bilboard up close though :P
done not only in 1997 by tbwa but also in 2007 by saatchis singapore.
i love to do it ha ha
Good sense of Humor!
Looking it...ha..ha..ha..
Lot of buzz, but she still has 1 D cup, you know.