Wildaid: Shark

No buying. No selling. No slaughter.

The actual glass in front of these posters was fractured as though a bullet had been shot through it. In the bullet hole is a coin suggesting that if you spend a cent on the illegal trade of endangered animals you may as well pull the trigger yourself.

Advertising Agency: JWT Shanghai, China
Executive Creative Directors: SheungYan Lo, Yang Yeo
Creative Directors: Grace Liu, Roy Yeo, Cecilia Zhu
Art Directors: Daisy Zeng, David Mo
Copywriter: Jun Qian
Digital Imaging: Xin He Imaging
Via: bestadsontv

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GMAN's picture
336 pencils

What's the copy??? the explanation is well and all, but if it has no copy people will doubtfully understand...

ivan's picture

I added the translation.

Ivan Raszl, admin of AotW

Srivatss N Iyer's picture
Srivatss N Iyer
121 pencils

True. I first felt it's about a TV that gives real life experience

tirthomitro's picture
2720 pencils

B A H!!

they showed me a picture & i laughed
dignity has never been photographed

Veerendra Moodi's picture
Veerendra Moodi
40 pencils


Veerendra Moodi

Marlus Lau's picture
Marlus Lau
1806 pencils

I think the link between shot and buying animals doesn't work.

silvi's picture
4172 pencils

No good enough for this site.

pitted prunes's picture
pitted prunes
216 pencils

a little far fetched. but could be great ambient.

bubblestheclownfish's picture
615 pencils

WRONG approach. You're dealing with a segment of society that really couldn't give a d@mn about whether or not the animal was killed - by one's own hands or anyone else's. It's a cultural thing, and though there are many Chinese who actually care about the animals, there are WAY more who don't - they only care about purported health benefits from gall bladders, fins and tusks. This campaign needs to hit from an emotional angle, not one "trying" to be clever. Only an emotive campaign that would put the viewer in the animal's skin (literally) or that makes the viewer connect with the animal and feel some pity and remorse will work - breaking through the clinical approach of animal harvesting. Undoing thousands of years of folkloric medicine is not an easy task, but this is not it.

btw - the Asiatic Bear is the one that gall bladders are bled from, not the Grizzly (Kodiak?) in the poster.

rolling.stone's picture
2740 pencils

they could have used tiger too

i must would have been a better option


~ Quite obviously, I have gathered no moss ! ~

mgriff21's picture
592 pencils

Simple and good.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

kgeiger's picture
7027 pencils

The coin in the "bullet hole" adds an interesting, however subtle, layer.

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