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Elephant

Agency: 
Published/Aired: 
December 2009
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Description: 

The actual glass in front of these posters was fractured as though a bullet had been shot through it. In the bullet hole is a coin suggesting that if you spend a cent on the illegal trade of endangered animals you may as well pull the trigger yourself.

No buying. No selling. No slaughter.

Advertising Agency: JWT Shanghai, China
Executive Creative Directors: SheungYan Lo, Yang Yeo
Creative Directors: Grace Liu, Roy Yeo, Cecilia Zhu
Art Directors: Daisy Zeng, David Mo
Copywriter: Jun Qian
Digital Imaging: Xin He Imaging

Comments (6)

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K.I.D_PUNK's picture
K.I.D_PUNK
151 Activity Scores

Good idea.

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