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Bear

Agency: 
Published/Aired: 
December 2009
4276
Description: 

The actual glass in front of these posters was fractured as though a bullet had been shot through it. In the bullet hole is a coin suggesting that if you spend a cent on the illegal trade of endangered animals you may as well pull the trigger yourself.

Outdoor advertisment created by JWT, China for WildAid, within the category: Public Interest, NGO.

No buying. No selling. No slaughter.

Advertising Agency: JWT Shanghai, China
Executive Creative Directors: SheungYan Lo, Yang Yeo
Creative Directors: Grace Liu, Roy Yeo, Cecilia Zhu
Art Directors: Daisy Zeng, David Mo
Copywriter: Jun Qian
Digital Imaging: Xin He Imaging

Comments (4)

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germanhudders's picture
germanhudders
Activity Score 336

Id like to see the copy

mikeelrapido's picture
mikeelrapido
Activity Score 1929

This one is ok, but the one with shark looks strange..

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pitted prunes's picture
pitted prunes
Activity Score 216

i think the shark and elephant were better. the bear doesnt look u in the eye so i guess its not as strong

rolling.stone's picture
rolling.stone
Activity Score 2741

elephant one is best

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