Westpac Private Bank: Full stop

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Chairman: Nick Worthington
Art Director: Lachlan Palmer-Hubbard
Copywriter: Graeme Clarke
Deputy Creative Director: Mick Stalker
Planner: Andy McLeish
Group Account Director: Paul Wilson
Account Director: Rebecca Richardson
Agency Producer: Sheridan Derby
Designer: Kate Slavin
Account manager: Lucy Sparks
Printer: Grant Longley

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5 comments

killazol1's picture
killazol1
354 pencils

very nice. i like all the texts. very very nice approach for a bank. great work.

pankajsinha's picture
pankajsinha
27 pencils

interesting

chuckieT's picture
chuckieT
680 pencils

This campaign features some of the best copy that nobody will ever read.

Nobody paces around waiting areas in banks. They try to look calm and collected and sit in their chair and play with their phone or read magazines. And they'd never be in an advisor's office without the advisor. So I doubt they'd ask if they could take a break discussing their financial future so they can read the corporate art on the wall.

mertos's picture
mertos
899 pencils

nice

Pseudozombie's picture
Pseudozombie
46 pencils

Strong copy. Loved it!
Well done!

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