Westlake Hardware: Zombie Preparedness, For Humans

Advertising Agency: Bozell, Omaha, NE USA
Creative Directors: Scott Rowe, Scott Bishop
Art Director: Dan Greve
Copywriter: Kerrey Brennan
Illustrator: Dan Greve
Additional credits: Ryan Weidman, Brian Wetjen

October, 2011


Reality Check's picture
Reality Check
2491 pencils

Creepy, fun and written with wit.

dsklan's picture
1926 pencils

lesson I in advertising:
no long-copys for outdoor media!

morse's picture
17103 pencils

True that.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Taylormade's picture
408 pencils

Long copy ads work great outdoor on train platforms, in buses and trains and to a lesser extent at bus stops. People are sitting/standing there looking for something to read. Long copy also works in taxis and public washrooms. IMO, if you think it's "Lesson 1" that long copy doesn't work outdoor, you should update your textbooks.

copyninja's picture
40 pencils

Damn I envy this copy. I've tried to use zombies in copy before, but our clients just don't get zombie references.

JAG's picture
166 pencils

I'm like your clients who don't get it.

lauralye2011's picture
6 pencils

I am wondering where I can get a flyer!

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