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Yacht

Agency: 
Published/Aired: 
June 2013
Description: 

6x49 West Lotto

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Executive Creative Directors: Christian Mommertz, Sebastian Hardieck
Creative Directors: Christian Mommertz, Achim Metzdorf
Copywriters: Gustavo Vieira, Isabel Campagna-Schwab, Peter Engelbrecht
Art Directors: Karolina Bukowiecka, Gustavo Vieira, Philipp Alings, Julian Dany, Kai-Christian Bade
Photographer: Lars David Neil / 7 Additional Stock-Photographers
Art Buyers: Eva À Wengen, Julia Lückerath
Group Account Director: Thomas Schulte

Comments (8)

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Highest Rated

baliais's picture
baliais
Activity Score 2608

Best in the series.

Andrej Troha's picture
Andrej Troha
Activity Score 613

“Rags to riches” is most used and abused concept in communicating lottery. But I kind of like this approach.

certaintly's picture
certaintly
Activity Score 3994

interesting, but not cannes worthy

morse's picture
morse
Activity Score 17518

Smart visual idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

baliais's picture
baliais
Activity Score 2608

Best in the series.

kleenex's picture
kleenex
Activity Score 45375

All except for the female do I like.

Flurb's picture
Flurb
Activity Score 263

I prefer this execution of the same idea: http://adsoftheworld.com/media/print/lotto_649_ironing_board

arnwald's picture
arnwald
Activity Score 52

One of the best print ideas this year. So clear. 6 out of 49 to nail it.

Darko Bosnar's picture
Darko Bosnar
Activity Score 393

I really like the whole series!

Innovation & Art Director
https://www.behance.net/darkobosnar

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