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Yacht

Agency Network: 
Published/Aired: 
June 2013
Description: 

Outdoor advertisment created by BBDO, Germany for Westdeutsche Lotterie, within the category: Gaming.

6x49 West Lotto

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Executive Creative Directors: Christian Mommertz, Sebastian Hardieck
Creative Directors: Christian Mommertz, Achim Metzdorf
Copywriters: Gustavo Vieira, Isabel Campagna-Schwab, Peter Engelbrecht
Art Directors: Karolina Bukowiecka, Gustavo Vieira, Philipp Alings, Julian Dany, Kai-Christian Bade
Photographer: Lars David Neil / 7 Additional Stock-Photographers
Art Buyers: Eva À Wengen, Julia Lückerath
Group Account Director: Thomas Schulte

Comments (8)

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Andrej Troha's picture
Andrej Troha
Activity Score 613

“Rags to riches” is most used and abused concept in communicating lottery. But I kind of like this approach.

certaintly's picture
certaintly
Activity Score 3994

interesting, but not cannes worthy

morse's picture
morse
Activity Score 18026

Smart visual idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

baliais's picture
baliais
Activity Score 2610

Best in the series.

kleenex's picture
kleenex
Activity Score 49532

All except for the female do I like.

Flurb's picture
Flurb
Activity Score 263

I prefer this execution of the same idea: http://adsoftheworld.com/media/print/lotto_649_ironing_board

arnwald's picture
arnwald
Activity Score 52

One of the best print ideas this year. So clear. 6 out of 49 to nail it.

Darko Bosnar's picture
Darko Bosnar
Activity Score 396

I really like the whole series!

Innovation & Art Director
https://www.behance.net/darkobosnar

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