Westdeutsche Lotterie: Yacht

6x49 West Lotto

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Executive Creative Directors: Christian Mommertz, Sebastian Hardieck
Creative Directors: Christian Mommertz, Achim Metzdorf
Copywriters: Gustavo Vieira, Isabel Campagna-Schwab, Peter Engelbrecht
Art Directors: Karolina Bukowiecka, Gustavo Vieira, Philipp Alings, Julian Dany, Kai-Christian Bade
Photographer: Lars David Neil / 7 Additional Stock-Photographers
Art Buyers: Eva À Wengen, Julia Lückerath
Group Account Director: Thomas Schulte

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Andrej Troha's picture
Andrej Troha
613 pencils

“Rags to riches” is most used and abused concept in communicating lottery. But I kind of like this approach.

certaintly's picture
4060 pencils

interesting, but not cannes worthy

morse's picture
15028 pencils

Smart visual idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

baliais's picture
2500 pencils

Best in the series.

kleenex's picture
25590 pencils

All except for the female do I like.

Flurb's picture
247 pencils

I prefer this execution of the same idea: http://adsoftheworld.com/media/print/lotto_649_ironing_board

arnwald's picture
52 pencils

One of the best print ideas this year. So clear. 6 out of 49 to nail it.

Darko Bosnar's picture
Darko Bosnar
341 pencils

I really like the whole series!

art director at IMAGO

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