Webroot Internet Security: Paint drying

Paint drying. Admittedly more interesting than explaining malware prevention.
Webroot Internet Security

Advertising Agency: TDA Advertising & Design, Boulder, USA
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Associate Creative Director / Copywriter: Jeremy Seibold
Art Director: Neal Desai
Published: October 2010

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5 comments

morse's picture
morse
14049 pencils

It's a little hard to understand these boards without the tagline.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

the entire series of billboards looks like it was photoshopped on, and not an actual picture of the billboard.

Pedestrian's picture
Pedestrian
438 pencils

The copy on these billboards is very formulaic. It would have been nicer if they dropped the "(blank) admittedly more interesting..." routine and branched out a little.

Oh and it's kind of a "see-say", don't ya think? The copy could have stood on its own without the picture of broccoli, paint, etc. It's not like I wouldn't have gotten the joke without a picture of broccoli.

sirvan's picture
sirvan
29870 pencils

"admittedly"?

Why use that looooong word each time? These headlines could've been written much better, and much shorter.

Agree w/ Pedestrian.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

hey, let's be lazy and use a cliche phrase, like "paint drying"

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