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Published/Aired: 
September 2013
Description: 

Water kills.
Unsafe water kills more people every year than war.

Advertising Agency: Miami Ad School, San Francisco, USA
Art Director / Copywriter: Hazar Aki
Photographer: Clint Blowers

Comments (5)

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Highest Rated

Mongoose's picture
Mongoose
Activity Score 4961

What is the relation of GUNS and water?
Is that the only analogy to drive this campaign?

Make the logo Bigger and the black, Darker!

holdon4's picture
holdon4
Activity Score 6

This is creative. But I really prefer the first one with the toilet thing and everything in it. It was really good. - Lindsay Rosenwald

salil07's picture
salil07
Activity Score 143

I think the execution is good. And the idea is ok. First idea.

Hand on my heart

kleenex's picture
kleenex
Activity Score 44635

I love the concept.

new_Ogilvy's picture
new_Ogilvy
Activity Score 112

There are so many photos of water creating shapes, even in stock websites, its not new at all. Boring idea.
http://thumbs.dreamstime.com/z/fish-shaped-water-splash-26694015.jpg

Mongoose's picture
Mongoose
Activity Score 4961

What is the relation of GUNS and water?
Is that the only analogy to drive this campaign?

Make the logo Bigger and the black, Darker!

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