Washin Optical: The Bidirectional Poster

Advertising Agency: Grey Tokyo / G2 Tokyo, Tokyo, Japan
Creative Director: Soeda Masayoshi
Art Director: Yamazaki Mitsunori, Yamamoto Shinmei, Tsunoda Taichi
Photographers: EMOTO★Satoru, MATARAI Jun
Printing Director: Aso Yuichi
Published: February 2011

6 comments

lalmadv's picture
lalmadv
78 pencils

Very creative. I would see that good even for DM.

Cordudoy_Boy's picture
Cordudoy_Boy
62 pencils

Nice idea!

Boxey's picture
Boxey
8885 pencils

Good idea.

jackblack's picture
jackblack
2328 pencils

Old.

TommyO's picture
TommyO
1866 pencils

Seen this idea a million times. I even think I made something like this in kindergarten.

chirag's picture
chirag
52 pencils

vintage.....and the targeted message is not cleared by the media...
could have chosen a single sheet with book and mountain simultaneously .
either the blurred image of book could have been shown with the mountain and other image where mountain could be blurred and book cleared..
then the message would have been shown...

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