VWA: Children See Things Differently

In the Netherlands, approximately 7,000 accidents involving household chemicals occur each year. In most cases, the victims are children under the age of 5. By showing a kitchen cabinet through the eyes of a child, we allowed parents to see the potential danger of their everyday household products. The lenticular technique enabled the viewer to switch between a real world view and that of a child.

The Consumer Safety Institute strives to continually increase the safety of all citizens, young and old, by reducing accident-related injuries. The strength of the organisation lies in its ability to educate people in both accident-related information and accident prevention. In doing so, they consider more than just figures; behaviour, the surrounding environment and technology are also taken into account. This combined knowledge is used to create extremely effective campaigns.

Advertising Agency: Lemz, Amsterdam, Netherlands
Copywriter: Chester de Vries
Art Director: Bram Tervoort
Illustrator: INDG

December, 2011


Tom Megginson's picture
Tom Megginson
548 pencils

I did a low-budget video version of that concept, many years ago:


The insight is still very relevant. I wish we could have done it this way, though.

kleenex's picture
41086 pencils

works for me

andylefty's picture
4535 pencils


Marlus Lau's picture
Marlus Lau
1808 pencils

This is very well done.

Roger Keynes's picture
Roger Keynes
5498 pencils

And lock the cupboard under your sink!

The Jobless Writer
Will Think for Salary

stickynotes's picture
1094 pencils

nice art direction and great use of the lenticular technique

advertising ninja's picture
advertising ninja
609 pencils

well done.

fourwd87's picture
148 pencils

like it

life is either, a daring adventure or nothing

MicheleVirgilio's picture
2617 pencils

nice one.

Justin Evans's picture
Justin Evans
57 pencils

This is great. Well executed. One concern would be to put a call to action after 'read the label'? These products cause accidents when they are easily accessible, so make them less accessible to those who can be harmed by them!

pabzi007's picture
108 pencils

Brilliantly executed...CHEERS!!

Mammoths-Not-Dead's picture
401 pencils

simple as a door, but I suppose it works. nice art-direction

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