VW Trucks: Milk

Volkswagen Trucks. For every kind of load.

Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Eduardo Andrietta
Art Directors: Marcus Kawamura, Ary Nogueira
Photographer: Hugo Treu
Typographer: Jose Roberto Bezerra
Account Supervisor: Fernao Cosi
Advertiser's Supervisor: Ana Maria Oliveira

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23 comments

Bundy Agency's picture
Bundy Agency
597 pencils

you could say their thinking outside the box,

Prof's picture
Prof
1453 pencils

Should have been done as an ambient aswell, all of them.
More impact, more style.

Quite really.

razadxb's picture
razadxb
30 pencils

Nice...
Connects with the FAB [Features-Ananlysis-Benefit] Factor as its key attributes.
Good Show, boys.
Raza

ibenizer's picture
ibenizer
12 pencils

is this for real? looks like student work.

copywriter.txt's picture
copywriter.txt
828 pencils

Student work? C'mon, this series grab a silver lion.

sbr's picture
sbr
143 pencils

hahahaha, just won a medal at Cannes. Do you at least know Almap?

teenquey's picture
teenquey
290 pencils

This is good.

jadad's picture
jadad
44 pencils

absolutely exceptional

Dusan Zica's picture
Dusan Zica
116 pencils

nice idea. I like it.

ChuckNorris's picture
ChuckNorris
834 pencils

Great stuff.

annie_us's picture
annie_us
90 pencils

Nice idea and execution, I liked the campaign.

kshitijsalve's picture
kshitijsalve
25 pencils

The best one in the campaign.

meripeich's picture
meripeich
22 pencils

i love the idea. maybe the others have a better image.. this one is too typical, the brekfast table, those nails, the yellow/soft light, that coffee-cup... not very VW
anyway, the idea is great as it is the "resort? device?", it's simple and effective. excuse my english*!%&!!

Brema's picture
Brema
192 pencils

Not bad, but i'd have redesigned the outlet to be at rear of the truck where they hook up the hoses..cant have milk spewing from the radiator

Strike two stones with one bird

Eightball's picture
Eightball
200 pencils

Bravo!

Disco Munky's picture
Disco Munky
3900 pencils

***** (that last one is only a half star)

Doin' it for the points

volerevolare07's picture
volerevolare07
26 pencils

very very nice

monicamexico's picture
monicamexico
830 pencils

eh

DGCS's picture
DGCS
410 pencils

GREAT JOB!!!

Diego Jarrin's picture
Diego Jarrin
57 pencils

qué lindo.

obladis's picture
obladis
298 pencils

Perfect. Redondaço. Alucinantemente e filhadaputadamente bom.

Guest's picture
Guest

i always admire Volkswagen advertisement.. theirs always one of the most creative one..

rauliten's picture
rauliten
386 pencils

Se ve más como print, porque de Outdoor poco o nada.

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