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VW Trucks: Beer
Volkswagen Trucks. For every kind of load.
Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Eduardo Andrietta
Art Directors: Marcus Kawamura, Ary Nogueira
Photographer: Hugo Treu
Typographer: Jose Roberto Bezerra
Account Supervisor: Fernao Cosi
Advertiser's Supervisor: Ana Maria Oliveira
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one of the best VW campaigns I have seen in a long time
i liked d egg carton one better...
So Volkswagen trucks can carry stuff, can they? Phew. I wonder if trucks made by any other companies can carry stuff as well...
Irony that makes sense. (Agree.)
I think the implication is that VW trucks are exactly the right truck/container for the job at hand. Not that they can carry stuff.
It's weird you could spot irony (?) but not the concept.....are you an account handler? I'm kidding, they can't read.
"readthiswhileIstareatyourtits"
That could be the concept, yes. Then the copy is not good enough, cause your short explanation made the idea clear to me.
A keyword could help: 'Perfect for every kind of load.'
PS: You must be an account handler then (profile/specialization).
Just kidding.
I agree with Szsoi, if that's the concept then the line is no good. It doesn't say anything about the product the way they put it...
great indeed!
Perfect. Redondaço. Alucinantemente e filhadaputadamente bom.
No metal and still a nice campign. Good work.
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