Volvo XC Travels: Boat

Our Volvo Cross Country models take you further in and higher up and help you reach locations that you could never get to in a regular car. That's why we've launched: Volvo Cross Country Travels – the guide to the top 50 most spectacular adventures in Scandinavia. From a killer whale safari in Narvik to ice climbing in Rjukan.

Advertising Agency: Forsman & Bodenfors, Sweden
Copywriter: Fredrik Jansson
Art Directors: Staffan Lamm, Andreas Malm
Designer: Mikko Timonen
Account Supervisor: Anders Bothen
Account Manager: Anna Levegård
Advertiser's Supervisor: Bengt Junemo

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10 comments

morse's picture
morse
15046 pencils

Great image and I love the simplicity, but I wish there was a small line to explain the meaning. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Very good billboard

mr.x's picture
mr.x
952 pencils

I don't think there's a "meaning". Just a beautiful photo, which works here :)

Hadrons's picture
Hadrons
5743 pencils

Adventure indeed. If you need a line you missed the point.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
25612 pencils

nice photos..

iambusy's picture
iambusy
2219 pencils

kinda not working...

busy.

Lazarus's picture
Lazarus
1490 pencils

So the only people that get to see these ads are Volvo drivers?

Michael_G's picture
Michael_G
20 pencils

Gotta be honest, I don't see a real idea here.

I am teh smrt.

jackblack's picture
jackblack
2230 pencils

Processing...............................

fotdot's picture
fotdot
659 pencils

I cannot see idea.

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