Volvo: S80

Volvo supports the European Car Free Day.

Advertising Agency: Fuel Lisbon, Portugal
Creative Directors: Marcelo Lourenço, Pedro Bexiga
Art Director: António Silva
Copywriter: Richard Warrell
Photographer: Volvo Archive/ Snipershot
Other additional credits: Producer: Luis Silva

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13 comments

Guest's picture
Guest

good

Guest's picture
Guest

bad

dshott's picture
dshott
475 pencils

medium

Guest's picture
Guest

you must decide...good, bad or medium?...:)

Guest's picture
Guest

good!

Guest's picture
Guest

this is an idea that would have won 10 years ago, i think it's first base and pretty shite. not clever at all. drop the cutouts, it's old news and will never pick up anything at the shows, specially one this basic.

Guest's picture
Guest

good circa 1998

Guest's picture
Guest

it already picked shortlist at eurobest.

Guest's picture
Guest

Eurobest?! bwahaaaaaaaaa!

Guest's picture
Guest

If it were a huge billboard with a hole instead of the car, or real-life posters on real backgrounds, it would be interesting, and certainly working for the brand. But this execution is to clean to be real.

Guest's picture
Guest

bad

Guest's picture
Guest

medium

randomnorwegian's picture
randomnorwegian
26 pencils

Its good! THey get to say what they want, and the art flow well with the copy. This is a good soft sell campaign i think.

But is it ad or poster?

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