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Boat

Published/Aired: 
December 2011
19814
Description: 

Our Volvo Cross Country models take you further in and higher up and help you reach locations that you could never get to in a regular car. That's why we've launched: Volvo Cross Country Travels – the guide to the top 50 most spectacular adventures in Scandinavia. From a killer whale safari in Narvik to ice climbing in Rjukan.

Outdoor advertisment created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Advertising Agency: Forsman & Bodenfors, Sweden
Copywriter: Fredrik Jansson
Art Directors: Staffan Lamm, Andreas Malm
Designer: Mikko Timonen
Account Supervisor: Anders Bothen
Account Manager: Anna Levegård
Advertiser's Supervisor: Bengt Junemo

Comments (10)

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morse's picture
morse
Activity Score 17867

Great image and I love the simplicity, but I wish there was a small line to explain the meaning. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Very good billboard

mr.x's picture
mr.x
Activity Score 998

I don't think there's a "meaning". Just a beautiful photo, which works here :)

Hadrons's picture
Hadrons
Activity Score 6041

Adventure indeed. If you need a line you missed the point.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
Activity Score 48467

nice photos..

iambusy's picture
iambusy
Activity Score 2219

kinda not working...

busy.

Lazarus's picture
Lazarus
Activity Score 1536

So the only people that get to see these ads are Volvo drivers?

Michael_G's picture
Michael_G
Activity Score 20

Gotta be honest, I don't see a real idea here.

I am teh smrt.

jackblack's picture
jackblack
Activity Score 2355

Processing...............................

fotdot's picture
fotdot
Activity Score 673

I cannot see idea.

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