Volvo: Active Bending Lights

Advertising Agency: Pickle Lintas, New Delhi, India
Creative Director: Sujit Das
Art Director: Rajnish Tripathi
Copywriter: K.Deepak Kumar
Photographers: K.Deepak Kumar, Sachin Saj
Published: December 2011

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8 comments

kleenex's picture
kleenex
29972 pencils

not sure it works.

kgeiger's picture
kgeiger
7119 pencils

Premium media placement in lower left photo... ;)

salamandos's picture
salamandos
1947 pencils

very old idea..

kdeepakkr's picture
kdeepakkr
2 pencils

Hi...Thanks a lot for your valuable comments...But I would definitely appreciate if you could give the reason for it not working.....Or what makes you say its an old idea....It's easy to bash up an idea...It's tough doing one...And comments are always welcome when they come with a valid reasoning....Thanks..

deepak

unrestricted's picture
unrestricted
23 pencils

works for me

henito's picture
henito
557 pencils

makes a point but is very "first thought" to me (keeping in mind that it's not that new of a feature).
no unexpected idea and hence little creative.

salamandos's picture
salamandos
1947 pencils

Well explained. Additionally I am pretty sure that I already saw similar executions. The one that came up after a quick search is http://files.coloribus.com/files/adsarchive/part_1029/10296405/file/op... - and this is from 2007.

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