Voltaren: Shoelace

When everyday movements seem impossible.

Advertising Agencies: SAATCHI & SAATCHI SIMKO, Geneva, Switzerland, SAATCHI & SAATCHI, Frankfurt, Germany, SAATCHI & SAATCHI, Milan, Italy
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Copywriter: Giovanni Salvaggio
Art Director: Williams Tattoli
Photographer: John Parker
Art Buyer: Rossana Coruzzi
Account Supervisors: Stephanie Rupp, Carolyn Dateo
Advertiser's Supervisor: Philippe Zell
Retouching: Clive Biley

Published: 
June 2008

9 comments

StuartLittle's picture
StuartLittle
468 pencils

Loved the campaign

Brema's picture
Brema
192 pencils

ok if one doesnt know the product how would he know whats this campaign all about

Strike two stones with one bird

Guest's picture
Guest

well, this campaign is for physicians and Voltaren is a well known product, thats why understanding this ad is no big deal in ma opinion. It's a very nice approach.

salvarredy's picture
salvarredy
354 pencils

This is a great idea and not only that, also the pictures are really nice,
it has a Tim Burton feeling that make me love them.

salvarredy's picture
salvarredy
354 pencils

This is a great idea and not only that, also the pictures are really nice,
it has a Tim Burton feeling that make me love them.

unaquestionediali's picture
unaquestionediali
484 pencils

very nice campaign.
and nobody talking about italians!
great!!!

Salet's picture
Salet
288 pencils

Had this one in my book about a year ago. Rip...into the trash it goes.

purplerodent's picture
purplerodent
123 pencils

Mindhunter: what is this about, i have tried and tried and can't get this ads. Would some one explain this cqause Brema is also lost on this .WTF is this.... nice angles but what is this

Mindhunter

StuartLittle's picture
StuartLittle
468 pencils

Its about the medicine used to relieve pain and inflammation for sore joints.

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