Voltaren: Cheese

When everyday movements seem impossible.

Advertising Agencies: SAATCHI & SAATCHI SIMKO, Geneva, Switzerland, SAATCHI & SAATCHI, Frankfurt, Germany, SAATCHI & SAATCHI, Milan, Italy
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Copywriter: Giovanni Salvaggio
Art Director: Williams Tattoli
Photographer: John Parker
Art Buyer: Rossana Coruzzi
Account Supervisors: Stephanie Rupp, Carolyn Dateo
Advertiser's Supervisor: Philippe Zell
Retouching: Clive Biley

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6 comments

Brema's picture
Brema
192 pencils

ok if one doesnt know the product how would he know whats this campaign all about

Strike two stones with one bird

giopa's picture
giopa
16 pencils

looking at the pack and at the pay off
and if it's not enough for him, it means he is not in target.

federo's picture
federo
781 pencils

shut up brema, plis, you are giving me a headache.
this is brilliant

Foster's picture
Foster
52 pencils

I thought it was cheese in a tube. How much effort do you think a consumer is going to put into looking at this ad? I'm thinking not enough to get it.

salvarredy's picture
salvarredy
352 pencils

This is a great idea and not only that, also the pictures are really nice,
it has a Tim Burton feeling that make me love them.

wickedcheese's picture
wickedcheese
84 pencils

THIS from SAATCHI & SAATCHI?!
I gotta go cut myself.

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