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Published/Aired: 
June 2008
Description: 

When everyday movements seem impossible.

Advertising Agencies: SAATCHI & SAATCHI SIMKO, Geneva, Switzerland, SAATCHI & SAATCHI, Frankfurt, Germany, SAATCHI & SAATCHI, Milan, Italy
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Copywriter: Giovanni Salvaggio
Art Director: Williams Tattoli
Photographer: John Parker
Art Buyer: Rossana Coruzzi
Account Supervisors: Stephanie Rupp, Carolyn Dateo
Advertiser's Supervisor: Philippe Zell
Retouching: Clive Biley

Comments (12)

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Highest Rated

seda's picture
seda
Activity Score 20

LION

teenquey's picture
teenquey
Activity Score 290

i like this campaign.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

4 ecd and 2 cd...

askon's picture
askon
Activity Score 433

you would think with that many people one set of eyes would have noticed those rubbish shadows

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

sonucoues2002's picture
sonucoues2002
Activity Score 804

very nicely done

miko1aj's picture
miko1aj
Activity Score 3086

this is EXCELENT campaign. I just love it.

jimchristianx's picture
jimchristianx
Activity Score 116

what does this product do?

Davosk's picture
Davosk
Activity Score 4815

It eases muscular and joint pain.
Great campaign.

otto54's picture
otto54
Activity Score 381

One pf the best campaign from Italy since long time.
Great concept and great artdirection.
Just great.
A silver in print and a bronze in outdoor in cannes.
Bella Willi e Giovanni, il miglior lavoro dalla Saatchi Milano da anni.

mishkaa's picture
mishkaa
Activity Score 296

nice...

Wordnerd's picture
Wordnerd
Activity Score 6692

very good idea and execution!

Prof's picture
Prof
Activity Score 1449

This campaign is top notch!

Quite really.

seda's picture
seda
Activity Score 20

LION

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