Volkswagen: Up!

It's great to be small.

Advertising Agency: Agence .V., Saint-Ouen, France
Creative Director: Christian Vince
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Olivier Foulon
Published: January 2012

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22 comments

morse's picture
morse
15910 pencils

Interesting idea. Eye-catching.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ishiboy's picture
ishiboy
497 pencils

I thought VW Polo positioning was Small but Tough. What's the big deal about being small? And while the creative is eye-catching, it seems gimmicky.

khronos's picture
khronos
998 pencils

i agree, looks like a student made it...and the car hanging on a wall is an OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOLD idea...whatever happened to creative thinking? first thought

EGMONT's picture
EGMONT
124 pencils

Agree old idea.

EGMONT's picture
EGMONT
124 pencils

Agree old idea.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

An old idea but it's to consider the context. Maybe it colud be works...for sales...

Hadrons's picture
Hadrons
5743 pencils

For urban people re parking - the slogan is right. As for the concept & execution I'm with morse

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jujocd's picture
jujocd
759 pencils

Fantastic!

kleenex's picture
kleenex
28628 pencils

WOOOOOOO good concept.

jponino's picture
jponino
601 pencils

hahah ! so funny ! i leave litteraly one block from this place ! i'm walking around this ad every day and everytime it think the same :
how could i steel this freaking car !

andylefty's picture
andylefty
4533 pencils

Eye-catching indeed.

Roger Keynes's picture
Roger Keynes
5498 pencils

Eye catching. Mind... not so much.

Will Think for Salary

uldis's picture
uldis
17 pencils

uldisjanuss.com

adaz's picture
adaz
82 pencils

It's great to be small. doesn't work in french

How did they do to stick the car :)

iambusy's picture
iambusy
2219 pencils

good

busy.

lemonAd's picture
lemonAd
289 pencils

I think advertisers should learn romanian :)
http://www.friendsadvertising.ro/#860080/Livr-m-cu-pl-cere-Fan-Courier
Similar execution - different idea. Lower budget. Much lower.

chuckieT's picture
chuckieT
680 pencils

How is this illustrating that it is great to be small?

maesepedro's picture
maesepedro
90 pencils

It's an old idea but at least it's their own old idea or at least their own old idea via Bernbach.
Personally I like this execution, they're running the same positioning but with a different (and better) creative expression in the UK.

jisar's picture
jisar
32 pencils

YOOUUUUUUUUUUUU....... Nice Ideaaaaa

chuckieT's picture
chuckieT
680 pencils

Looking at this again, shouldn't the translation be, "It's big to be small." That makes more sense.

DEVILS eYe_01's picture
DEVILS eYe_01
64 pencils

small wonder... looks good to me.. old or very old.. well executed!!

AssassinX's picture
AssassinX
1329 pencils

This would be a good lion award in 1980's

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