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Comments (22)

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Highest Rated

AssassinX's picture
AssassinX
Activity Score 1329

This would be a good lion award in 1980's

morse's picture
morse
Activity Score 17364

Interesting idea. Eye-catching.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ishiboy's picture
ishiboy
Activity Score 497

I thought VW Polo positioning was Small but Tough. What's the big deal about being small? And while the creative is eye-catching, it seems gimmicky.

khronos's picture
khronos
Activity Score 998

i agree, looks like a student made it...and the car hanging on a wall is an OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOLD idea...whatever happened to creative thinking? first thought

EGMONT's picture
EGMONT
Activity Score 124

Agree old idea.

EGMONT's picture
EGMONT
Activity Score 124

Agree old idea.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

An old idea but it's to consider the context. Maybe it colud be works...for sales...

Hadrons's picture
Hadrons
Activity Score 6017

For urban people re parking - the slogan is right. As for the concept & execution I'm with morse

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jujocd's picture
jujocd
Activity Score 759

Fantastic!

kleenex's picture
kleenex
Activity Score 43371

WOOOOOOO good concept.

jponino's picture
jponino
Activity Score 601

hahah ! so funny ! i leave litteraly one block from this place ! i'm walking around this ad every day and everytime it think the same :
how could i steel this freaking car !

andylefty's picture
andylefty
Activity Score 4535

Eye-catching indeed.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Eye catching. Mind... not so much.

The Jobless Writer
Will Think for Salary

uldis's picture
uldis
Activity Score 17

uldisjanuss.com

adaz's picture
adaz
Activity Score 82

It's great to be small. doesn't work in french

How did they do to stick the car :)

iambusy's picture
iambusy
Activity Score 2219

good

busy.

lemonAd's picture
lemonAd
Activity Score 343

I think advertisers should learn romanian :)
http://www.friendsadvertising.ro/#860080/Livr-m-cu-pl-cere-Fan-Courier
Similar execution - different idea. Lower budget. Much lower.

when life gives you lemons make a lemonade stand.

chuckieT's picture
chuckieT
Activity Score 680

How is this illustrating that it is great to be small?

maesepedro's picture
maesepedro
Activity Score 90

It's an old idea but at least it's their own old idea or at least their own old idea via Bernbach.
Personally I like this execution, they're running the same positioning but with a different (and better) creative expression in the UK.

jisar's picture
jisar
Activity Score 32

YOOUUUUUUUUUUUU....... Nice Ideaaaaa

chuckieT's picture
chuckieT
Activity Score 680

Looking at this again, shouldn't the translation be, "It's big to be small." That makes more sense.

DEVILS eYe_01's picture
DEVILS eYe_01
Activity Score 62

small wonder... looks good to me.. old or very old.. well executed!!

AssassinX's picture
AssassinX
Activity Score 1329

This would be a good lion award in 1980's

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