June 2008

Volkswagen Trucks. For every kind of load.

Outdoor advertisment created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Eduardo Andrietta
Art Directors: Marcus Kawamura, Ary Nogueira
Photographer: Hugo Treu
Typographer: Jose Roberto Bezerra
Account Supervisor: Fernao Cosi
Advertiser's Supervisor: Ana Maria Oliveira

Comments (16)

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Highest Rated

Brent_Blair's picture
Activity Score 75

Very Nice.. I think its the best of the group... The egg case was perfect to fit the shape of truck

jadad's picture
Activity Score 44

brilliant, well done

Crisp One's picture
Crisp One
Activity Score 2005

Nice Idea, but maybe execution could have been handled just a wee better.

mishkaa's picture
Activity Score 296

neat n sweet!

Dusan Zica's picture
Dusan Zica
Activity Score 116

it's good!

boi4ki's picture
Activity Score 6

da, odlicna ideja. Ima i beneficii t.e moze da ja skrates ambalazata na primer so 5 ili 10 jajca pa dobivas kamionce i bez prikolica :)
Soory for my bad English :)

PeteRowden's picture
Activity Score 11

So Volkswagen trucks can carry stuff, can they? Where can I buy one, because the truck I've got doesn't carry anything.

The only way this advert would be any good is if it had never been made.

ChuckNorris's picture
Activity Score 834

You know a better place to carry eggs than a proper egg box?

That's the point of this campaign. VW trucks are the best way to carry any specific cargo.

You don't always have to say something new in a ad, because, sometimes, there is nothing new to say.

Disco Munky's picture
Disco Munky
Activity Score 3890

I'm not trying to anger you Mr Norris, but shouldn't you have ended that reply with a round-house kick?

I for one feel that it would have worked a treat.

ARGHK!..... *Disco Munky has been kicked in the face from accross the globe. He died happy.*


Doin' it for the points

ChuckNorris's picture
Activity Score 834


*Round-house-kicks anyone that reads this.

My_friend_Goo's picture
Activity Score 292

As ambient this would have owned

But as an ad. Not so much

ChuckNorris's picture
Activity Score 834

It could work.

But I have a hard time picturing a truck-driver going to the supermarket to buy groceries.

copywriter.txt's picture
Activity Score 828

As an ambient, this works with 5.000 truckers.
As an ad this works with 100.000 truckers.

Ambient isn't always so effective. Ambient must generate buzz, and this doesn't have power for this, my friend.

veroruvioli's picture
Activity Score 82

really good.

obladis's picture
Activity Score 298

Perfect. Redondaço. Alucinantemente e filhadaputadamente bom.

salvarredy's picture
Activity Score 354

this work it's beautiful all the campaign it's great,
a really good art job, all the boxes, the pictures are really incredible.

It's deserve a gold award for shure.

Brent_Blair's picture
Activity Score 75

Very Nice.. I think its the best of the group... The egg case was perfect to fit the shape of truck