Volkswagen: Child

Nobody can look at both at the same time. Don't smartphone and drive.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Chief Executive Officer: Reinhard Patzschke
Group Creative Director: Timm Weber
Group Account Manager: Jan Isterling
Creative Directors: Christoph Stricker, Tobias Heinze
Art Director: Matthias Preuß
Graphic Designer: Jan Stempfle
Copywriter: Fabian Königer
Conception: Matthias Preuß, Niklas Rieger
Account Managers: Jasmin Schwarzinger, Gilles Scheuren
Art Buying: Indra Hohns
Published: April 2013


kleenex's picture
37361 pencils

Not bad at all,

Andrej Troha's picture
Andrej Troha
613 pencils

I've seen tons of “don’t text and drive” social ads (PSAs), but this one is so lazy, unconvincing, banal and lame, that people should really stop texting only to prevent such crappy ads in the future. Especially not outdoor.
Plus: what the hell is “smartphoning”? People have been texting, driving and crashing long before smartphones.

Naser_K's picture
173 pencils

I think it's rather simple than lazy. Gets the message across without trying to be too smart or shocking.

morse's picture
16752 pencils

So great! Love it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LeeAnderson's picture
171 pencils

Excellent job, simple and very efficient !

alex razzaghi's picture
alex razzaghi
243 pencils

I like it :)

Jpglue's picture
30 pencils


rastaparta's picture
158 pencils


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