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Volkswagen Beetle: Juiced Up

Advertising Agency: Red Urban, Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation / Design: Bully! Entertainment
Video Director / Editor: Tyler Williams

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13 comments

morse's picture
morse
15972 pencils

It's great, but it's not original.

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Lawson Hembree's picture
Lawson Hembree
456 pencils

That's awesome! VW's agencies have really spoiled them with great, creative advertising.

campbellcoha's picture
campbellcoha
325 pencils

I'm not feeling it. The technology was brilliant but what did any of that have to do with the car? Just seemed like there was a cool app for the sake of having a cool app.

Portfoliosoup.com

NicoCiego's picture
NicoCiego
1035 pencils

To generate a buzz also, but yeah, you have a point.

thedavesiknow's picture
thedavesiknow
167 pencils

Not the most original idea.

Madibaman's picture
Madibaman
107 pencils

AR just needs to be improved by leagues for anyone to use it properly without cheapening the whole execution. That said, the idea wasn't terribly original either.

MadManNYC's picture
MadManNYC
115 pencils

Okay, that's pretty cool. But not sure how many people will go through the trouble.

Jexep's picture
Jexep
182 pencils

Nice idea on integration, but wonder about actual result of using it. :)

my marketing blog (Thai Language): http://jexep.net

dsklan's picture
dsklan
1925 pencils

still love the classic ambient more...

bate_palmas's picture
bate_palmas
1479 pencils

The technology usurps the idea.

I predict that in a few years we'll look back at how retarded we looked walking around with iPads and iPhones and pointing them all over the place to see stuff.

This sort of thing is cool, for now, but until they manage to incorporate this sort of technology into something like sunglasses, it continues to look hackneyed.

Steeez's picture
Steeez
104 pencils

agreed

Beamen's picture
Beamen
227 pencils

Already done but damn it looks so great!

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