Volkswagen Beetle: Juiced Up

That's awesome! VW's agencies have really spoiled them with great, creative advertising.

AR just needs to be improved by leagues for anyone to use it properly without cheapening the whole execution. That said, the idea wasn't terribly original either.

Nice idea on integration, but wonder about actual result of using it. :)

The technology usurps the idea.

I predict that in a few years we'll look back at how retarded we looked walking around with iPads and iPhones and pointing them all over the place to see stuff.

This sort of thing is cool, for now, but until they manage to incorporate this sort of technology into something like sunglasses, it continues to look hackneyed.