Advertising Agency: Red Urban, Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation / Design: Bully! Entertainment
Video Director / Editor: Tyler Williams
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13 Comments
It's great, but it's not original.
What hath God wrought
good stuff
That's awesome! VW's agencies have really spoiled them with great, creative advertising.
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I'm not feeling it. The technology was brilliant but what did any of that have to do with the car? Just seemed like there was a cool app for the sake of having a cool app.
To generate a buzz also, but yeah, you have a point.
Not the most original idea.
AR just needs to be improved by leagues for anyone to use it properly without cheapening the whole execution. That said, the idea wasn't terribly original either.
Okay, that's pretty cool. But not sure how many people will go through the trouble.
Nice idea on integration, but wonder about actual result of using it. :)
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still love the classic ambient more...
The technology usurps the idea.
I predict that in a few years we'll look back at how retarded we looked walking around with iPads and iPhones and pointing them all over the place to see stuff.
This sort of thing is cool, for now, but until they manage to incorporate this sort of technology into something like sunglasses, it continues to look hackneyed.
agreed
Already done but damn it looks so great!