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Virgin Blue: Castaways

Virgin Blue: Castaways
Your rating: None Average: 7.6 (47 votes)

Holidays so affordable, you can stay for ages.

Advertising Agency: CumminsNitro, Brisbane, Australia
Creative Directors: Nancy Hartley, James Burchill
Art Director: Lisa Dupre
Copywriter: Gordon Haynes
Photographer: Skeet Booth
Released: October 2008

Comments

Pedestrian's picture 238 pencils

Not quite sure why it will take 3 weeks to get to the punchline of that headline.

Week 1 - It doesn't make sense.
Week 2 - It kinda makes sense if I'm driving slowly enough.
Week 3 - Oh I get it. They have beards.

SeanMartin's picture

How cool! I can imagine drivers passing this and thinking "Wait -- those werent there yesterday, were they?" Great way to grab second- and third-pass attention.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Surly creative director's picture 135 pencils

I can imagine drivers passing this and thinkin' "Wow, that dude took a vacation with the Bearded lady and her son."

Jake The Snake's picture

Hahaha, brilliant. I love it.

Leeds United's picture 81 pencils

So stupid that it´s funny.

buzzetcie's picture 30 pencils

HAHAHA !! GOOD IDEA !!

www.buzzetcie.com

Guest commenter's picture

Haven't we seen beard to depict time passing by before?

missed my turn's picture 426 pencils

I would hate it week 1, week 2, and then week 3.

Roger Daly's picture 361 pencils

Cool.
Cooler if they were all Branson goatees.

whitespace's picture 2061 pencils

they should have the lady grow chest hair instead.

jai hind's picture 340 pencils

poor and illogical

jai hind
art director

Adaddicted's picture 763 pencils

They have been using the same trouser for the last 3 weeks! ; ))

withalltherespects

Dean's picture 2 pencils

LOL.
Very similar to The New Zealand Herald http://www.aef.com/exhibits/awards/clio_awards/2000/1843

dew drops's picture 90 pencils

so in australia ladies do get beard

Guest commenter's picture

hahaha
thats funny...even the wife has grown such a long beard
nice idea...but a bit too much exxagerated

Creative Nair's picture 143 pencils

very funny & soooooooooo poooooooor

singye's picture 182 pencils

NO!

free4rmall's picture 18 pencils

ok...so thy wnt 2 a plc sans of ny parlr!!! aaaaaaaaaah....i c dat!!!

Me Happy..U Happy..We Happy!!!

Danilo's picture 52 pencils

Drawn together and family guy humor,
i like.

ogi's picture

nice guys.... i like it...

Kateter's picture 1816 pencils

if the visual would be more dominant than the headline I'd believe people would notice the difference.

but this way after 3 weeks you just notice the same billboard and don't even look at it to get the idea.

so... waste of time and money.

Guest commenter's picture

you don't need week 1 and week 2. The third stands alone and is brilliant

Dale's picture 376 pencils

It's not bad, but I think it could be improved. I would like it much better if it actually used the media more.

Use the fact that the billboard is exposed to the sun and elements and tie that in to the concept. They could 'tan' in the sun or use real plants to have a jungle actually grow around them, etc etc.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

stitchy's picture 515 pencils

take a vacation and leave the blades @ home...
take a transvestite... LEAVE THE BLADES HOME
hairy boy!!! WTF

mark3r's picture 1062 pencils

I love this idea! haha!!

:::MARK3R:::

borges's picture 66 pencils

semple and nice..good work..

Art director Max Miranda
copywriter Kart Partlas
K§M IDEA

Losvanvan's picture

Ok al hombre le crece barba...pero a la mujer y al nino ?
que estupidez.
que pediran para trabajar en CumminsNitro, un coeficiente inteligente de 1.5?

Guest commenter's picture

stupid funny. not clever funny.

Guest commenter's picture

Tops!!

Guest commenter's picture

Week 4. No beards. Gillette logo.

manugon's picture 146 pencils

Not perfect, but I gotta admit it cracked me up

sparky's picture 458 pencils

Love it.

andyg's picture

I got it straight away and it made me laugh which few ads do.

Guest's picture

LAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAME

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