Virgin Blue: Castaways

Holidays so affordable, you can stay for ages.

Advertising Agency: CumminsNitro, Brisbane, Australia
Creative Directors: Nancy Hartley, James Burchill
Art Director: Lisa Dupre
Copywriter: Gordon Haynes
Photographer: Skeet Booth
Released: October 2008

33 comments

Pedestrian's picture
Pedestrian
492 pencils

Not quite sure why it will take 3 weeks to get to the punchline of that headline.

Week 1 - It doesn't make sense.
Week 2 - It kinda makes sense if I'm driving slowly enough.
Week 3 - Oh I get it. They have beards.

SeanMartin's picture
SeanMartin

How cool! I can imagine drivers passing this and thinking "Wait -- those werent there yesterday, were they?" Great way to grab second- and third-pass attention.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Surly creative director's picture
Surly creative ...
140 pencils

I can imagine drivers passing this and thinkin' "Wow, that dude took a vacation with the Bearded lady and her son."

Jake The Snake's picture
Jake The Snake

Hahaha, brilliant. I love it.

Leeds United's picture
Leeds United
96 pencils

So stupid that it´s funny.

buzzetcie's picture
buzzetcie
30 pencils

HAHAHA !! GOOD IDEA !!

www.buzzetcie.com

Guest commenter's picture
Guest commenter

Haven't we seen beard to depict time passing by before?

missed my turn's picture
missed my turn
426 pencils

I would hate it week 1, week 2, and then week 3.

Roger Daly's picture
Roger Daly
359 pencils

Cool.
Cooler if they were all Branson goatees.

whitespace's picture
whitespace
1953 pencils

they should have the lady grow chest hair instead.

jai hind's picture
jai hind
356 pencils

poor and illogical

jai hind
art director

Adaddicted's picture
Adaddicted
3435 pencils

They have been using the same trouser for the last 3 weeks! ; ))

withalltherespects

Dean's picture
Dean
2 pencils

LOL.
Very similar to The New Zealand Herald http://www.aef.com/exhibits/awards/clio_awards/2000/1843

dew drops's picture
dew drops
90 pencils

so in australia ladies do get beard

Guest commenter's picture
Guest commenter

hahaha
thats funny...even the wife has grown such a long beard
nice idea...but a bit too much exxagerated

singye's picture
singye
180 pencils

NO!

free4rmall's picture
free4rmall
18 pencils

ok...so thy wnt 2 a plc sans of ny parlr!!! aaaaaaaaaah....i c dat!!!

Danilo's picture
Danilo
52 pencils

Drawn together and family guy humor,
i like.

ogi's picture
ogi

nice guys.... i like it...

Kateter's picture
Kateter
2029 pencils

if the visual would be more dominant than the headline I'd believe people would notice the difference.

but this way after 3 weeks you just notice the same billboard and don't even look at it to get the idea.

so... waste of time and money.

Guest commenter's picture
Guest commenter

you don't need week 1 and week 2. The third stands alone and is brilliant

Dale's picture
Dale
370 pencils

It's not bad, but I think it could be improved. I would like it much better if it actually used the media more.

Use the fact that the billboard is exposed to the sun and elements and tie that in to the concept. They could 'tan' in the sun or use real plants to have a jungle actually grow around them, etc etc.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

stitchy's picture
stitchy
779 pencils

take a vacation and leave the blades @ home...
take a transvestite... LEAVE THE BLADES HOME
hairy boy!!! WTF

mark3r's picture
mark3r
1945 pencils

I love this idea! haha!!

:::MARK3R:::

borges's picture
borges
66 pencils

semple and nice..good work..

Losvanvan's picture
Losvanvan

Ok al hombre le crece barba...pero a la mujer y al nino ?
que estupidez.
que pediran para trabajar en CumminsNitro, un coeficiente inteligente de 1.5?

Guest commenter's picture
Guest commenter

stupid funny. not clever funny.

Guest commenter's picture
Guest commenter

Tops!!

Guest commenter's picture
Guest commenter

Week 4. No beards. Gillette logo.

manugon's picture
manugon
146 pencils

Not perfect, but I gotta admit it cracked me up

sparky's picture
sparky
454 pencils

Love it.

andyg's picture
andyg

I got it straight away and it made me laugh which few ads do.

Guest's picture
Guest

LAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAME

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