Virgin Blue: Castaways
Holidays so affordable, you can stay for ages.
Advertising Agency: CumminsNitro, Brisbane, Australia
Creative Directors: Nancy Hartley, James Burchill
Art Director: Lisa Dupre
Copywriter: Gordon Haynes
Photographer: Skeet Booth
Released: October 2008
33 comments
Not quite sure why it will take 3 weeks to get to the punchline of that headline.
Week 1 - It doesn't make sense.
Week 2 - It kinda makes sense if I'm driving slowly enough.
Week 3 - Oh I get it. They have beards.
How cool! I can imagine drivers passing this and thinking "Wait -- those werent there yesterday, were they?" Great way to grab second- and third-pass attention.
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
I can imagine drivers passing this and thinkin' "Wow, that dude took a vacation with the Bearded lady and her son."
Hahaha, brilliant. I love it.
So stupid that it´s funny.
HAHAHA !! GOOD IDEA !!
www.buzzetcie.com
Haven't we seen beard to depict time passing by before?
I would hate it week 1, week 2, and then week 3.
Cool.
Cooler if they were all Branson goatees.
they should have the lady grow chest hair instead.
poor and illogical
jai hind
art director
They have been using the same trouser for the last 3 weeks! ; ))
withalltherespects
LOL.
Very similar to The New Zealand Herald http://www.aef.com/exhibits/awards/clio_awards/2000/1843
so in australia ladies do get beard
hahaha
thats funny...even the wife has grown such a long beard
nice idea...but a bit too much exxagerated
NO!
ok...so thy wnt 2 a plc sans of ny parlr!!! aaaaaaaaaah....i c dat!!!
Drawn together and family guy humor,
i like.
nice guys.... i like it...
if the visual would be more dominant than the headline I'd believe people would notice the difference.
but this way after 3 weeks you just notice the same billboard and don't even look at it to get the idea.
so... waste of time and money.
you don't need week 1 and week 2. The third stands alone and is brilliant
It's not bad, but I think it could be improved. I would like it much better if it actually used the media more.
Use the fact that the billboard is exposed to the sun and elements and tie that in to the concept. They could 'tan' in the sun or use real plants to have a jungle actually grow around them, etc etc.
- Commenting in all caps with poor spelling and grammar is so done before -
- The only thing more rare than a good ad is a good guest comment -
take a vacation and leave the blades @ home...
take a transvestite... LEAVE THE BLADES HOME
hairy boy!!! WTF
I love this idea! haha!!
:::MARK3R:::
semple and nice..good work..
Ok al hombre le crece barba...pero a la mujer y al nino ?
que estupidez.
que pediran para trabajar en CumminsNitro, un coeficiente inteligente de 1.5?
stupid funny. not clever funny.
Tops!!
Week 4. No beards. Gillette logo.
Not perfect, but I gotta admit it cracked me up
Love it.
I got it straight away and it made me laugh which few ads do.
LAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAME