Vip mobile: Eco City Light

Background: Serbia is a country with very low eco awareness.  There are very few places in the whole country where people can recycle cans and plastic bottles. We wanted to change that, grab people`s attention with an innovative idea, and give them actual spots to do the recycling.

Idea: Why wouldn't we transform ordinary city lights into city lights with a higher purpose? We created recycling city lights, with invitation to citizens to join Vip Ecomotivation movement.

Advertising Agency: Leo Burnett, Belgrade, Serbia
Creative Director: Anja Radulović
Art Directors: Miloš Milovanović, Mirjana Popović, Selena Ćurčić, Rade Šaptović
Copywriters: Predrag Simić, Đorđe Janković
Photographer: Siniša Grahovac
Account team: Nađa Dimitrijević, Nataša Radičević, Olga Stevanović, Slavko Knežević
Published: August 2013

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bobby666's picture
1460 pencils

kudos... great initiative... a real eye opener...

Inkwell's picture
148 pencils

Functional advertising. Nice!

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