Out in the Stockholm Archipelago, a half-tonne billboard was anchored to the seabed, five metres below the surface. The billboard carries a message to all divers that they can book a week in the divers' paradise of Hurghada in Egypt through the Ving travel agency.
Advertising Agency: KING, Stockholm, Sweden
Creative Director: Frank Hollingworth
Art Director: Tommy Carlsson
Copywriters: Pontus Ekström, Christian Karlsson, Pontus Thorén
Account manager: Anna Magnusson