Ving: Underwater billboard for divers

Out in the Stockholm Archipelago, a half-tonne billboard was anchored to the seabed, five metres below the surface. The billboard carries a message to all divers that they can book a week in the divers' paradise of Hurghada in Egypt through the Ving travel agency.

Advertising Agency: KING, Stockholm, Sweden
Creative Director: Frank Hollingworth
Art Director: Tommy Carlsson
Copywriters: Pontus Ekström, Christian Karlsson, Pontus Thorén
Account manager: Anna Magnusson

June, 2007


bknowlden's picture
3647 pencils

It's smart, but unless this is a pretty bustling marina, it wouldn't be very effective. Sidebar here, but I was thinking of this idea of tatooing the inside of people's eyelids while they slept to push advertising into an even more intrusive medium. What does everyone think?

ivan's picture

It's coming Brandon soon enough. ;)

justpassingby's picture
1368 pencils

i dive and if saw this it would piss me off!

Rog's picture
6082 pencils

...with contact lenses!
Hit them every time they put them on and take them off, plus...
give them a subliminally, soft focus message all day long, and...
it would certainly grab their partner's attention .

>>>> That's not an ad. THIS is an ad.

JamurPutih's picture
263 pencils

how bout we work on it Rog? i like your concept about subliminally things.....hahahaha

end of joy, enjoy

Ravioli's picture
31 pencils

It'll be a blipvert.Blink and you'll miss it.

wgeddes's picture
298 pencils

how many divers are in that crappy looking water?

picky2's picture
280 pencils

this exact same idea has been done in The Netherlands last year

lrod's picture
10 pencils

Thx for contributing for oceans pollution

JamurPutih's picture
263 pencils

isn't that what we always do rod? making some ad and pollute people's mind?

end of joy, enjoy

ellehcimeo's picture
3516 pencils

Yes, let's clutter up our waters with advertising! That is the last frontier right?
Thumbs down.

mikkelkroijer's picture
54 pencils

Nice media placement. I remember an kind of similar ad on the floor of the public pool, can't remember if that was for dive travel as well.

jonft's picture
264 pencils

creative for the SAKE of creativity...

saywateveruwant's picture
20 pencils

get the fishes to go on holiday..

storturken's picture
2 pencils

The billboard was anchored nearby Björkviks Brygga which is one of Swedens most common diving areas. All the diving schools in the Stockholm area have classes there, so the placement was well thought through.

swiss_adguy's picture
36 pencils

done it Switzerland approx. in 1996…

amrith's picture
30 pencils

innovative medium

credosian's picture
273 pencils

this is ADVERTISING?????????????????????????????????????????????????????????????????????

looks more like an example of - "look mommie, my client has money, so im gonna go do some crazy, half-witted, no-one will ever see it kindo of supposedly CREATIVE work!!"

Be awesome :)

Chico Ribeiro's picture
Chico Ribeiro
160 pencils


Adaddicted's picture
3435 pencils

This is SURPRISING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!


DJ-Rizzo's picture
64 pencils

An example of when marketing goes too far. The kind of thing that might make some purposely avoid the advertiser.

Guest's picture

I think for the holiday it was aweome.

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