Viagra: Postman

Advertising Agency: Ogilvy, Johannesburg, South Africa
Chief Creative Officer / Executive Creative Director: Gerry Human
Creative Director: Fran Luckin
Copywriter: Catherine Conradie
Advertiser's Supervisor: Riaan Jordaan
Account Supervisor: Fiona Chesman
Producer: Shirley Wagner
Art Buyer: Emma Hughes
Art Director: Mike Groenewald
Photographer: David Prior
Typographer: Catherine Conradie


morse's picture
16609 pencils

Perfect. Lion deserved.

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brandsurgeon's picture
693 pencils


Most times, worst enemies used to be best friends...

CR_AD's picture
413 pencils

The driver, the postman and the man in the pool are the lovers in the movies.

LeeHarvey's picture
3045 pencils

Brilliant ads!

Guest's picture

I don't get this. Anyone cares to explain?

maashookshee's picture
414 pencils

looks like i have doen it four times and am thinking to goback . . well done acting and photography ..

Guest's picture

can't believe it won something....

Wordnerd's picture
6660 pencils

ok, but i liked the campaign with the tired old ladies waay better. this is the same for me, but one step less

Bob08's picture
749 pencils

Listen, my wife is out, leave the letter and come tomorrow or try another door.

Pccs's picture
211 pencils

i think the poolboy one is great, because there are really no old men working as poolboys, so when you see that one you get it, he is an active poolboy even if hes old because of the viagra, but in this one and in the driver, there are a lot of old people doing those jobs, so... its not that great because the viagra effect doesn really shows like the poolboy one

atb2005's picture
13567 pencils

These are all jobs that usually only young(er) men do. I haven't seen a pool boy, milkman, or even bike messenger in his 60's (let alone older). The idea is that Viagra "invigorates" you; makes you "perform" like a young man. All these jobs become a metaphor for your sexual prowess.

Guest's picture

Hello! kfbcdgk interesting kfbcdgk site!

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