Video: http://demo.fb.se/e/vasttrafik/travelplanner/
Insights, Strategy & the Idea: The campaign’s goal was to make public transport easier to use for people how always commute by car.
Results and Effectiveness: Around 3000 people used the travel planner in the abribus, during the two weeks it was displayed.
Advertising Agency: Forsman & Bodenfors, Sweden
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8 Comments
WOW, what a great idea! This not only allows people to see and touch how easy the travel planner is to use, it creates a FUN experience while waiting at the metro-stop that they won't forget. Then having the ability to access it from your home computer and/or iPhone - definately something I would look into. I don't think they could have asked for better results either 3000 in just two weeks! Hope those 3000 pedestrians carried hand sanitizer with them...
Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.
app-vertising. (aplication advertising) and outdoors. admit it.. good one.
Good one... the first comment looks like a paid promo tough... 9 stars
I like this idea.
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that would be absolutely helpful.
Awesome.
good but expensive
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~ Quite obviously, I have gathered no moss ! ~
Very effective. Nice
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?