Västtrafik: Travelplanner

Video: http://demo.fb.se/e/vasttrafik/travelplanner/

Insights, Strategy & the Idea: The campaign’s goal was to make public transport easier to use for people how always commute by car.

Creative Execution: To achieve this we focused on the web-based travel planner and developed a widget as well as made it work with cellphones and iPhones. Then we took the travel planner direct to the streets. In addition to a traditional outdoor campaign we showcased the travel planner in real-time within an outdoor ad unit - right at the metro stop - allowing pedestrians to plan their journey on the spot.

Results and Effectiveness: Around 3000 people used the travel planner in the abribus, during the two weeks it was displayed.

Advertising Agency: Forsman & Bodenfors, Sweden

7 comments

satrianee's picture
satrianee
3748 pencils

app-vertising. (aplication advertising) and outdoors. admit it.. good one.

germanhudders's picture
germanhudders
336 pencils

Good one... the first comment looks like a paid promo tough... 9 stars

mikeelrapido's picture
mikeelrapido
1929 pencils

I like this idea.

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amchamas's picture
amchamas
92 pencils

that would be absolutely helpful.

Marlus Lau's picture
Marlus Lau
1807 pencils

Awesome.

rolling.stone's picture
rolling.stone
2740 pencils

good but expensive

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~ Quite obviously, I have gathered no moss ! ~

mgriff21's picture
mgriff21
592 pencils

Very effective. Nice

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

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