Vancouver Aquarium: Luminescence

There’s certainly no shortage of holiday lights to look at in December. But, thanks to the Vancouver Aquarium’s new promotional exhibit – Luminescence – there’s a completely different set of lights to see. Taking inspiration from the exhibit itself, we used holiday classics and gave them an aquatic twist, pairing aquatic imagery with fun holiday typography and memorable holiday tunes.

Advertising Agency: TAXI, Vancouver, Canada
Creative Director: Matt Bielby
Art Director: George Lin
Copywriter: Alex Bird
Account Director: Steve Howard
Account Manager: Samantha Hassall
print producer: Leah Fladgate
production coordinator: Morgan Quinn
Retoucher: Hayden Wood
Broadcast producer: Steve Emmens
Post Production House: JMB Post
Sound House: Silent Joe
Published: December 2011