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Change that Counts Superboard

Agency: 
Published/Aired: 
April 2013
Description: 

To help people see their banking differently, Vancity created a positive message about change using over 65,000 decommissioned pennies.

Are you ready for change that counts?

Advertising Agency: Wasserman + Partners, Vancouver, Canada
Creative Director: Liam Greenlaw
Associate Creative Director: Allen Forbes
Art Director: Winston Hartle
Copywriter: Erich Gerl
Vice President: Pauline Hadley-Beauregard
Account Director: Surina Sproul
Account Manager: Rachel Legge
Illustrator: Winston Hartle
Photographer: Liam Greenlaw
Producer: Heidi Nucklaus, Jim Leith
Production: Starworks Packaging and Assembly

Comments (3)

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Highest Rated

jackblack's picture
jackblack
Activity Score 2350

Okay. But coins are done.

morse's picture
morse
Activity Score 17364

"Change" pun? But still good work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 43349

Great billboard work.

jackblack's picture
jackblack
Activity Score 2350

Okay. But coins are done.

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