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Vancity: Change that Counts Superboard

Are you ready for change that counts?

To help people see their banking differently, Vancity created a positive message about change using over 65,000 decommissioned pennies.

Advertising Agency: Wasserman + Partners, Vancouver, Canada
Creative Director: Liam Greenlaw
Associate Creative Director: Allen Forbes
Art Director: Winston Hartle
Copywriter: Erich Gerl
Vice President: Pauline Hadley-Beauregard
Account Director: Surina Sproul
Account Manager: Rachel Legge
Illustrator: Winston Hartle
Photographer: Liam Greenlaw
Producer: Heidi Nucklaus, Jim Leith
Production: Starworks Packaging and Assembly
Published: April 2013

3 comments

morse's picture
morse
16385 pencils

"Change" pun? But still good work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
32054 pencils

Great billboard work.

jackblack's picture
jackblack
2328 pencils

Okay. But coins are done.

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