Urban Ears: The Scratch Poster

The Scratch Poster was created to launch Urban Ears new product Slussen, a mobile DJ mixing system app for iPhone in Denmark. The illustration is engraved with ridges, that produce sound as they are scratched with your fingernail, emulating vinyl record scratch techniques used when mixing. The posters where put up in selected shops, flyposted around town, and used in a big event where people could scratch their hearts out to a thumping beat.

Advertising Agency: UncleGrey, Copenhagen, Denmark
Executive Creative Director: Jimmy Blom
Creative Director: Kim Michael
Art Director: Jon Goldtsche
Junior Art Directors: Carl Angelo, Henrik Baecklund, Lasse Elgård Vintersbølle, Mads Alexander Nielsen
Account Director: Charlotte Porsager
Strategic Director: Lars Samuelsen
Account Manager Trainee: Alexandra Thielke
Producer: Tim Milne / Artomatic
Music Producer: Sebastian Rønde Thielke / Rest In Beats
Managing Director: Kasper Petersen / MEC Access

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kleenex's picture
26878 pencils

good idea, but they need better sound though.

dhawal333's picture
169 pencils

superb innovations technique.....Luvd it!!

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