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The Hand-lit billboard

Agency: 
Published/Aired: 
November 2012
Description: 
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: Regan Grafton
Creative Head: Kelly Lovelock
Creatives: Freddie Coltart, Matt Williams
Group Account Director: Toby Sellers
Agency Producer: Kelly Gillard
Account manager: Jess Sheffield
Senior Account Manager: Sally Willis
Retoucher: Graeme Cooper
Senior Planner / Buyer: Karen Tipper
Planner / Buyer: Nicole Earnshaw

Comments (5)

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Highest Rated

fractalrene's picture
fractalrene
Activity Score 1504

cool.

Flurb's picture
Flurb
Activity Score 263

Lovely idea, but wouldn't it make more sense to have the "downstairs" folk standing below the billboard, lighting up (and looking up with envy at) the "upstairs" people above them?

DesignDine's picture
DesignDine
Activity Score 1313

Cool...!

bmclaughlin's picture
bmclaughlin
Activity Score 137

Def thinking outside the box on this one

kleenex's picture
kleenex
Activity Score 43505

I love it.

fractalrene's picture
fractalrene
Activity Score 1504

cool.

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