Upstairs Downstairs: The Hand-lit billboard

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: Regan Grafton
Creative Head: Kelly Lovelock
Creatives: Freddie Coltart, Matt Williams
Group Account Director: Toby Sellers
Agency Producer: Kelly Gillard
Account manager: Jess Sheffield
Senior Account Manager: Sally Willis
Retoucher: Graeme Cooper
Senior Planner / Buyer: Karen Tipper
Planner / Buyer: Nicole Earnshaw

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5 comments

Flurb's picture
Flurb
247 pencils

Lovely idea, but wouldn't it make more sense to have the "downstairs" folk standing below the billboard, lighting up (and looking up with envy at) the "upstairs" people above them?

DesignDine's picture
DesignDine
1304 pencils

Cool...!

bmclaughlin's picture
bmclaughlin
137 pencils

Def thinking outside the box on this one

kleenex's picture
kleenex
25488 pencils

I love it.

fractalrene's picture
fractalrene
1506 pencils

cool.

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