In the shadows

June 2012

Upstairs Downstairs is a show about two classes living under one roof in 1930s England. To demonstrate this clear and often cruel class division using posters, DraftFCB Auckland gave the rich "upstairs" portion of the cast the prime media space and gave the "downstairs" servants what was left.

Outdoor advertisment created by FCB, New Zealand for Upstairs Downstairs, within the category: Media.

Advertising Agency: Draft FCB, Auckland, New Zealand
Executive Creative Director: Regan Grafton
Creative Head: Kelly Lovelock
Creative: Matt Williams
Group Account Director: Toby Sellers
Account Director: Sally Willis
Agency Producers: Kelly Gillard, Freddie Coltart
Account manager: Jess Sheffield
Retoucher: Graeme Cooper
Senior Planner / Buyer: Karen Tipper
Planner / Buyer: Nicole Earnshaw

Comments (5)

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morse's picture
Activity Score 17548

Really nice!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 45986

another winner of an idea.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Nice one.

Nike Diesel's picture
Nike Diesel
Activity Score 13630