University of Colorado Division of Continuing Education: Bus board, 1

Advertising Agency: Vermilion, USA
Creative Director: Paul DesRosiers
Designer: Thaddeus Napp
Copywriter: Paul DesRosiers


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

This one works a lot better then the next one. I like it. Wonder if it's possible to fully read it though as the bus passes.

jasonP's picture
222 pencils

I agree with Jackmancer. They might need other media.
It took little time to understand. It might not be enough for bus passengers.

karova's picture
40 pencils

Nice but not new.

velle's picture
1550 pencils

way too much copy for a bus

CuriousPencil's picture
4227 pencils

I think the downside of this is the layout. Too much copy to absorb, as a result the whole great idea becomes confusing. A signal lesson that ideas need to be adapted to their medium. So: shrink the logo (yeah, I know, but who says dreams have to change, right?) and just have the link up there. And maybe put 'sandcastle' as one word.

But *definitely* take out the secondary headline on the website that says 'Achieve your dream today' : you're not selling aspirational posters.

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