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Bus board, 1

Agency: 
Published/Aired: 
November 2010
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Description: 
Advertising Agency: Vermilion, USA
Creative Director: Paul DesRosiers
Designer: Thaddeus Napp
Copywriter: Paul DesRosiers

Comments (5)

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CuriousPencil's picture
CuriousPencil
4225 Activity Scores

I think the downside of this is the layout. Too much copy to absorb, as a result the whole great idea becomes confusing. A signal lesson that ideas need to be adapted to their medium. So: shrink the logo (yeah, I know, but who says dreams have to change, right?) and just have the link up there. And maybe put 'sandcastle' as one word.

But *definitely* take out the secondary headline on the website that says 'Achieve your dream today' : you're not selling aspirational posters.

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