United Nations Sweden: Flight vest

Fund raising to support the war victims of Georgia.

Advertising Agency: Ogilvy, Stockholm, Sweden
Creative Director: Björn Ståhl
Copywriters: Björn Persson, Mikael Ström
Account Manager: Carmen Recarey
Account Supervisor: Kristiina Müllersdorf
Art Director: Attila Kiraly

2 comments

Guest's picture
Guest

Really like the other pieces in this campaign, but I'm not so keen on this one. Your strategy of showing the very real impact to civilians worked brilliantly in the others, so stick with that. Showing something military, then trying to link it back to civilians just adds an unnecessary complication. It's not bad, but the others were stronger because they were simpler.

Guest's picture
Guest

I agree. The campaign is very good but I'm not a big fan of this particular piece.

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